HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Reported Deepfake Influencers on TikTok Allegedly Used to Promote Fraudulent Wellness Products

March 4, 2025

AI-generated deepfake influencer personas were allegedly used on TikTok to promote wellness and beauty products through questionable advertising practices. The accounts reportedly fabricated identities, personal testimonials, and made unsubstantiated medical claims, including misleading assertions about fertility and hair growth treatments. Some personas were recycled across multiple accounts with contradictory backstories, targeting potentially vulnerable users. The content was linked to unverified products before the accounts were taken down.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-tiktok-account-operators, unknown-scammers
Alleged developer
unknown-voice-cloning-technology-developers, unknown-generative-ai-developers, unknown-deepfake-technology-developers
Alleged harmed parties
tiktok-users, people-seeking-medical-advice, general-public, epistemic-integrity, consumers-of-wellness-and-beauty-products

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1359

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.