Scammers Reportedly Using Deepfakes of Health Experts and Public Figures in Australia to Sell Health Supplements and Give Harmful Advice

December 9, 2024

Unscrupulous individuals are exploiting deepfake technology powered by AI to fabricate endorsements from health experts, including Jonathan Shaw, Karl Stefanovic, and Karl Kruszelnicki, in Australia. These deepfakes are being used to deceptively promote health supplements and provide potentially harmful health advice. This underscores the importance of establishing robust governance, accountability, and safety measures in AI development, a key focus of Project Cerebellum. Join us to contribute to the HISPI Project Cerebellum TAIM (Govern) effort and help create trustworthy and safe AI practices.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.603, rank 1. TAIM detail and related incidents →
GOVERN 2.2 — similarity 0.602, rank 2. TAIM detail and related incidents →
MAP 4.2 — similarity 0.600, rank 3. TAIM detail and related incidents →

Alleged deployer: unknown-scammers
Alleged developer: unknown-deepfake-technology-developers
Alleged harmed parties: karl-stefanovic, karl-kruszelnicki, jonathan-shaw, general-public, diabetes-patients

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/880

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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