Scammers Using Deepfakes of Women's Faces and Voices for False and Offensive Advertisements

March 28, 2024

Scammers abused deepfake technology from HeyGen and ElevenLabs, creating deceptive videos featuring influencers Michel Janse, Olga Loiek, Shadé Zahrai, and Carrie Williams. Lana Smalls's voice was manipulated in the case of Williams. These videos promoted harmful products and misleading messages, causing emotional distress and damaging the victims' reputations. This serves as a stark reminder of the importance of trustworthy AI and safe and secure AI practices.

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MAP 1.6 — similarity 0.593, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.582, rank 2. TAIM detail and related incidents →
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Alleged deployer: unknown-scammers
Alleged developer: heygen, elevenlabs
Alleged harmed parties: olga-loiek, michel-janse, lana-smalls, carrie-williams, shade-zahrai

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/683

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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