Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

February 13, 2026

A video purportedly created using ByteDance's AI tool, Seedance 2.0, depicting a fight between Tom Cruise and Brad Pitt sparked copyright and likeness complaints within the entertainment industry. The incident underscores the need for robust AI governance to ensure safe and secure AI practices. For those interested in shaping such guardrails, JOIN US to learn about HISPI Project Cerebellum TAIM and help establish effective measures.

ByteDance acknowledged respecting IP rights and stated its commitment to strengthening safeguards within its platform.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.627, rank 1. TAIM detail and related incidents →
MEASURE 2.5 — similarity 0.622, rank 2. TAIM detail and related incidents →
GOVERN 6.1 — similarity 0.615, rank 3. TAIM detail and related incidents →

Alleged deployer: bytedance, ruairi-robinson
Alleged developer: bytedance
Alleged harmed parties: tom-cruise, brad-pitt, actors, film-industry, epistemic-integrity

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1377

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.