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Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

January 1, 2020

In 2020, Mr. Wayne Luxon, a 43-year-old self-employed father of four from Taunton, Somerset, reportedly lost an estimated £140,000 due to a Facebook advertisement featuring a deepfake video of financial expert Martin Lewis promoting cryptocurrency investment. The purported AI-generated video lured Luxon into a clone platform where he made further payments upon witnessing fictitious gains. Later, he was prompted to pay alleged tax fees before his account balance depleted. Through JOIN US, learn more about safeguarding against deepfake scams and ensuring responsible AI practices.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-cryptocurrency-scammers, scammers
Alleged developer
deepfake-technology-developers, synthetic-audio-generation-technology-developers
Alleged harmed parties
wayne-luxon, investors, epistemic-integrity, cryptocurrency-scam-victims, cryptocurrency-investors

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1509

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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