HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Social Media Scammers Used Deepfakes of Taylor Swift and Several Other Celebrities in Fraudulent Le Creuset Cookware Giveaways

December 26, 2023

Scammers exploited deepfakes of Taylor Swift, Selena Gomez, Joanna Gaines, Lainey Wilson, Ree Drummond, Oprah, Jennifer Lopez, Trisha Yearwood, Martha Stewart, and Blake Shelton on Meta and TikTok. In these AI-generated ads, they fraudulently promised Le Creuset cookware giveaways with a small shipping fee, unbeknownst to victims who were enrolled in costly monthly subscriptions. This incident underscores the importance of robust governance and guardrails for AI to prevent such harm.

Join us at HISPI Project Cerebellum to help shape trustworthy AI practices and contribute to our AI incident database. Together, we can map, measure, manage, and govern AI for a safer digital future. JOIN US

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-scammers
Alleged developer
unknown-deepfake-technology-developers
Alleged harmed parties
trisha-yearwood, taylor-swift, selena-gomez, ree-drummond, oprah, martha-stewart, le-creuset, lainey-wilson, joanna-gaines, jennifer-lopez, general-public, fans, blake-shelton

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/626

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.