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Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent

February 16, 2026

Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image. …through JOIN US.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
fred's-appliance, victory-media, deepfake-creators, advertisers, media-production-companies
Alleged developer
deepfake-technology-developers, synthetic-media-generation-technology-developers, synthetic-video-generation-technology-developers, synthetic-audio-generation-technology-developers, voice-cloning-technology-developers
Alleged harmed parties
amber-george, spokespeople, privacy

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1565

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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