HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

UK Court Ruling: Unlawful Use of AI in Targeted Marketing by Sky Betting & Gaming Exploits Problem Gambler

July 28, 2017

In the UK, the High Court ruled that Sky Betting & Gaming unlawfully employed automated profiling and targeted marketing towards a recovering problem gambler from July 28, 2017. Despite evident addiction indicators, Sky reportedly classified him as a high-value customer. This case underscores the importance of responsible AI use in preventing harm, particularly with respect to vulnerable individuals. Engage with HISPI Project Cerebellum TAIM to learn more about promoting safe and secure AI practices through our Trusted AI Model framework —JOIN US.
Alleged deployer
sky-betting-and-gaming, hestview-ltd, bonne-terre-ltd
Alleged developer
sky-betting-and-gaming, hestview-ltd, bonne-terre-ltd
Alleged harmed parties
sky-betting-and-gaming-customers-with-gambling-disorders, rtm-(recovering-problem-gambler), recovering-problem-gamblers, people-with-gambling-disorders

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1428

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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