HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Uruguayan TV Program Santo y Seña Uses a Deepfake of Political Candidate Yamandú Orsi Without His Consent

October 13, 2024

Uruguayan television program Santo y Seña, hosted by Ignacio Álvarez, utilized AI to produce an unapproved virtual depiction of political candidate Yamandú Orsi. Orsi declined to appear in person; however, the AI-generated 'Orsi' was broadcast alongside rival candidate Andrés Ojeda, who appeared live on the program.

The use of deepfakes without proper consent raises concerns about trustworthy AI and safe and secure AI practices. This incident highlights the need for responsible AI governance and mapping within Project Cerebellum's AI Incident Database to prevent similar harm. For those interested in shaping the future of AI, JOIN US.

This incident is a valuable example of how HISPI Project Cerebellum TAIM can Measure the impact of unauthorized deepfakes on public trust and discourse.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
santo-y-sena, canal-4
Alleged developer
unknown-deepfake-technology-developers
Alleged harmed parties
yamandu-orsi, uruguayan-electorate, uruguayan-general-public, journalism, democracy, electoral-integrity

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/828

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.