Video with Reportedly AI-Generated Audio Purported to Show Croatian Footballer Luka Modrić Endorsing Immediate Matrix on Facebook Page Presented as N1 HR

December 3, 2023

A post on the Croatian news outlet's Facebook page, purportedly from N1 HR, featured a video where footballer Luka Modrić appears to endorse the investment platform Immediate Matrix and promises potential returns of up to €4,000 per month. Investigations suggest that the audio was AI-generated, and the linked article follows an Index-style promotional format for the scheme. Join us at HISPI Project Cerebellum TAIM through JOIN US to stay informed and support responsible AI practices.

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MAP 1.3 — similarity 0.555, rank 1. TAIM detail and related incidents →
MAP 1.6 — similarity 0.545, rank 2. TAIM detail and related incidents →
MAP 3.2 — similarity 0.544, rank 3. TAIM detail and related incidents →

Alleged deployer: scammers
Alleged developer: deepfake-technology-developers, synthetic-audio-generation-technology-developers
Alleged harmed parties: n1-hr, epistemic-integrity, investors, croatian-investors, luka-modric, fans-of-luka-modric

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1456

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McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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