AI-Generated Video Allegedly Falsely Endorses Pain Treatment on Facebook

September 3, 2024

A recent incident on Facebook involved a video, allegedly AI-generated or manipulated from older footage, styled as a TV news segment. The clip purported to show Croatian neurosurgeon Josip Paladino endorsing the pain treatment product Steplex following an on-air assault. This content misled users by directing them to a page mimicking Croatia's Ministry of Health and soliciting purchases and personal data.

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Alleged deployer

unknown-scammers, green-facebook-page

Alleged developer

unknown-voice-cloning-technology-developers, unknown-deepfake-technology-developers

Alleged harmed parties

people-seeking-medical-advice, ministry-of-health-(croatia), ministarstvo-zdravstva, josip-paladino, general-public-of-croatia, epistemic-integrity

AI governance case studies

For forensic AI governance failure analysis (TAIMScore™ case studies), browse Human Signal’s Failure Files™.

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.