Image Searches for CEOs: Unveiling Subconscious Biases - Case Study: Google Images and Barbie

Explore the revelation that a popular search engine prioritizes female CEO imagery, not of real women, but of Barbie dolls. This case study highlights an unconscious bias, underscoring the need for responsible AI governance to ensure safe and secure AI practices.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.3 — similarity 0.523, rank 1. TAIM detail and related incidents →
GOVERN 3.1 — similarity 0.520, rank 2. TAIM detail and related incidents →
MAP 1.6 — similarity 0.503, rank 3. TAIM detail and related incidents →

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/18

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.