Gender Bias in AI Advertising: Women Less Likely to See High-Paid Job Ads on Google

A new study by researchers at the University of Southern California reveals a concerning trend in AI-driven online advertising - women are less likely than men to be shown ads for high-paid jobs. This finding underscores the importance of responsible AI and AI governance, emphasizing the need for trustworthy AI that avoids such biases and upholds fairness.

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MEASURE 2.10 — similarity 0.491, rank 1. TAIM detail and related incidents →
MEASURE 4.3 — similarity 0.487, rank 2. TAIM detail and related incidents →
GOVERN 3.1 — similarity 0.479, rank 3. TAIM detail and related incidents →

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/19

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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